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The Raquel Show


Sep 19, 2023

In This Episode, You Will Learn:

BTS strategies for operations, marketing, and sales.

How to build and run a rapidly growing team.

The key to calling and converting leads.



Resources + Links:

Connect with Sydney on Instagram | @sydney_everingham

 

Learn more about the BRIX Real Estate Group | https://www.calgaryareahomesearch.com/

For updates and collaborations or opportunities, go to www.LetsPlayBigger.com

 

Follow Raquel on Raquel Quinet’s socials: 

Instagram | YouTube | Facebook | LinkedIn 

 

Find more resources on our website

https://raquelq.com/podcast/

 

Check Out Our 

2023 Play Bigger Events

 

Grow Your Real Estate Business with Real Brokerage



Show Notes:

Your business blueprint for success is right here! Today, we’ll be breaking down all things marketing alongside Sydney Everingham, entrepreneur and co-founder of BRIX Real Estate Group with a background in ISA! Sydney is here to share her expertise on operations, marketing, and sales so you can walk away from this episode ready to apply these lessons to your business. We will discuss the secrets to lead conversion, the qualities & skills all leaders need, and advice for running a team where everyone can thrive in their genius. These strategies will help you become a better leader and understand marketing at an even higher level. Find out how you can play bigger and impact more lives while you do it!



00:35 Learn everything you need to know about marketing with a true unicorn of the real estate world, Sydney Everingham!

02:20 How do you manage running a real estate team while wearing multiple hats?

04:25 What advice would you give to a past version of you?

05:40 How do you maintain a healthy relationship with your partner in and out of business?

07:40 What is one important lesson you’ve learned?

11:20 What skills do you need to run a team?

13:00 What did you learn from your ISA background?

15:20 Tips for calling your leads.

17:30 What are common mistakes when converting leads?

20:00 How do you handle objections?

23:05 What marketing generates leads?

27:35 What is your strategy for stories?

29:50 If you had to restart today, what would you do?

33:20 The mark of a true leader.

36:50 What are you most excited to work on?

39:10 What do you do to play bigger in business and in life?